What is a domain name?

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All websites have an address on the Internet. This address is in numbers. A domain name is a text name that corresponds to the Internet number address. It is, in short, a unique name that works as an Internet address, identifying an Internet site.

This is the domain name by definition, but a domain name serves as more than that. It is a tag, a handle, a quip that visitors need to remember so they can return and bring friends. A well-selected domain name advertises.

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