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How do I market my small business?

Home » Small Business » Being Successful...In a Small Business » How do I market my small business?

Most small businesses do not have a large budget to spend on marketing. So the key is spending money on the efforts that are going to yield the most results. That will vary depending on the business, but consider these traditional and non-traditional options, some of which will cost you nothing:

• Develop a marketing calendar that outlines what marketing efforts you will use each month, as well as budget information. This will keep you on target and on budget. It also will help you avoid the temptation to only market your business during the slow times. If you stick to a consistent marketing plan, you will be building up business for when things quiet down – hopefully eliminating slow times.

• Determine your target audience by answering the questions: What is my business and what services or products do I offer? Who wants or needs those services or products? Then determine the best way to reach that audience.

• Develop quality business cards, brochures and marketing materials. Well designed and well written marketing materials can go a long way to establish credibility.

• Blogging: Web logs offer small businesses the same opportunities as a Web site, but for little or no cost or technical skill. You can update blogs on a daily basis if you choose and they offer you the opportunity to write to potential customers in your own, informal language. You can write with passion about your products or services, or write about topics related to your business in order to showcase your knowledge and skill.

• Encourage referrals and word of mouth promotion. Nothing can do more to enhance your business than a referral from a dependable source. When someone compliments you on your service, ask them to tell a friend.

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