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Where are Mission, Vision and Values most recognizable?
Home » Management » Mission Vision and Values » Where are Mission, Vision and Values most recognizable?Where are Mission, Vision and Values most recognizable?
Perhaps the only place where the mission, vision and value statements are in print together are in the company’s strategic plan. This plan lays the ground rules for the organization and establishes its goals and objectives. The mission, vision and value statements help answer questions such as, “Why are we in business?” “What are we planning to do?” “How do we plan to get there?” and “Who do we want to become?”
As mentioned above, mission, vision and values play an intricate role in the organization’s corporate culture. Organizational culture includes both the people and the work environment. Most organizational psychologists believe that organizational culture – as defined by the mission, vision and values – can either positively or negatively affect the behavior of an individual. For example, two companies with vastly different corporate cultures could elicit different responses from the same individual.
Arguably, the most important staffing issue to human resources is the hiring process. The organization’s mission, vision and values are often used as measuring criteria for potential candidates. A social welfare agency, for example, would seek out socially minded, compassionate people above all others. A Wall Street brokerage firm whose primary mission is increasing shareholder wealth might award the aggression of candidates as the most important factor in hiring. It’s obvious that mission, vision and values do leave their mark on many company operations.
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