The feel-good world of "we're all the same" multi-culturalism just took a hit.
The GenSpec brand of dietary supplements proclaims to be the "first genetically specific product line," aiming distinct products at blacks, whites and Hispanics, and at men and women within each group.
The company says that multivitamins for African, American and Hispanic males and females contain higher amounts of vitamin D because the skin of darker-toned people doesn't make as much vitamin D from the sun as that of lighter-skinned people.
Hmm. Just...hmm.