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How can a business find appropriate Trade Shows?
Home » Advertising & Marketing » Trade Show Booths & Trade Show Graphics » How can a business find appropriate Trade Shows?Posted by Your Guide on December 2, 2005 12:32 PM
Start with your industries trade association(s) to find a show that focuses on products such as yours. These will usually be the largest, best attended, and will be targeted specifically to your business. If there is a trade publication, it will also have several shows a year advertised in this publication. Signing up for email notifications and standard mailings will also garner a few leads about shows.
However, the question is how to find the best show for the money. Booth space is affordable at most shows, but travel, lodging, and all the other expenses associated with the trade show booth, can be quite expensive. The least expensive destination will not always be the best show and the most expensive, glamorous destination will not always be the best, either.
There are several directories available on the web that can be found by typing in “trade shows” in your favorite search engine. The entries this list will call up will be specific trade shows as well as sites that focus on listing many shows by industry or product.
Many times a business will scout a show one year to determine if they will participate in that show the next. Attending a show is much more cost effective than registering for a booth, developing a booth and graphics, and sending your best people to spend a week away from the office, only to find out that it was not a good investment after all. Scouting makes good sense if your advertising budget is limited. There can be drawbacks to this method, however, if it turns out the show was a huge success, you may be sorry you did not take a leap of faith to send the team and booth to the show.
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