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Why should I outsource my Telemarketing?
Home » Advertising & Marketing » Telemarketing Services » Why should I outsource my Telemarketing?Posted by Your Guide on November 16, 2005 1:52 PM
Many companies have decided to do their own telemarketing rather than outsource it to a telemarketing service. This strategy generally results in more knowledgeable telemarketers; however, using outsourcing your company’s telemarketing does have some substantial advantages.
Utilizing a telemarketing service is far less expensive than maintaining your own large call center. Call centers require increased building space (even an entire new building in some cases) and extensive technology, such as computers and phone networking equipment. Telemarketing services, on the other hand, already have the space and the technology.
Telemarketing services can also save you money and headaches in the human realm. Companies that operate their own call centers not only have to employ telemarketers, they also have to provide training and provide managers for the telemarketers. In addition, telemarketing volume often fluctuates and revolves around one-time projects, so it is difficult to maintain a full-time staff strictly for telemarketing. Employing a telemarketing service allows your company to take advantage of telemarketing without committing itself to in-house telemarketing positions.
A rising issue in telemarketing outsourcing is the question of whether to outsource domestically or internationally. Outsourcing internationally (employing an overseas call center as your telemarketing service) is cheaper than domestic outsourcing, but it can negatively affect both your company’s image and communication. Some consumers are annoyed by companies that they believe take jobs away from Americans or employ telemarketers with heavy accents. On the other hand, international outsourcing can serve to benefit foreign economies and provide good (non-sweatshop) jobs.
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