|
|
What is the Do Not Call Registry and does it make Telemarketing worthless?
Home » Advertising & Marketing » Telemarketing Services » What is the Do Not Call Registry and does it make Telemarketing worthless?Posted by Your Guide on November 16, 2005 1:55 PM
Within the last three years, the Federal Trade Commission has bowed to pressure from consumers and organized a national Do Not Call Registry. The government now prohibits companies and telemarketing services from using interstate phone calls to attempt to sell goods or services to consumers who have registered their phone numbers on this registry.
By August 2005, Americans had registered 100 million phone numbers on the Do Not Call Registry. This figure represents forty-three percent of all phone numbers in the nation, so within three years of the registry’s birth, telemarketing services’ pool of call recipients has been cut in half.
At the same time, many businesses are beginning to see reduced sales from telemarketing. The Newspaper Association of America announced that seventy percent of newspapers reported decreasing telemarketing results in 2003. Other companies are turning to email, outdoor, television, and print advertising for marketing purposes.
With this in mind, telemarketing services are at a bit of a crossroads. Cold call sales do not seem to be as worthwhile as they once were, but telemarketing still provides businesses with opportunities to generate leads, conduct research, and gather information. In general, these calls are more acceptable to consumers than are sales calls and can still be effective.
It is unclear whether telemarketing will disappear or whether it will evolve into a new form in response to the Do Not Call Registry. Your business will have to make its own decision on whether investing in telemarketing and/or a telemarketing service is the right choice.
Related Articles
- What can Telemarketing Services offer my business?
- Why should I outsource my Telemarketing?
- What information do I need to provide to a Telemarketing Service?
- What makes a good Telemarketer?
- What is the Do Not Call Registry and does it make Telemarketing worthless?