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Why Run A Sweepstakes Promotion?
Home » Advertising & Marketing » Sweepstakes » Why Run A Sweepstakes Promotion?Posted by Your Guide on October 6, 2006 2:44 PM
Sweepstakes can help create awareness and excitement around your brand or company and help you reach the desired objectives by acting as an overlay to an integrated program or by itself. Proper sweepstakes administration can begin with the your sales force and continue through the entire trade and distribution pipeline, right on to the ultimate consumer or end-user. An effective sweepstakes will not only offer the chance to win great prizes, but also work on building your brand.
Sweepstakes are used to drive traffic to your physical retail location or to your website. Online entry is now the number 1 way that participants enter sweepstakes.
One of the most effective means of gathering customer or user database information is sweepstakes. This can also be used to start an ongoing dialog with this key audience.
Sweepstakes have the benefit of being a fixed budget. Prizes are determined up front and you won't have to worry about going over budget. Other promotional tactics such as premiums, coupons and rebates are more open-ended.
Themed sweepstakes and prizes often are developed to reinforce and build your brand or products or service features and benefits. Prizes that leverage an existing sponsorship, such as sporting event tickets, help build the brand and deliver prizes that the average consumer can buy on their own.
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