|
|
Do Sweepstakes Really Work?
Home » Advertising & Marketing » Sweepstakes » Do Sweepstakes Really Work?Posted by Your Guide on October 6, 2006 2:44 PM
For years, experts have been predicting the complete and total demise of sweepstakes, contests, and games. But according to industry reports, sweepstakes activity has steadily increased over the last 10 years by more than 25 to 30 percent, above the benchmark of activity.
Sweepstakes continued popularity may be partly due to the somewhat limited-number of promotional options available to marketers, an increase in the nationwide phenomenon of Lotto Fever and the greater acceptance of casino gambling among mainstream America. Or it could simply be the fact that sweepstakes, contests and games offer certain advantages such as fixed-budget liability, as opposed to open-ended liability situations such as refunds and premium programs that when unexpectedly became more successful than anticipated, have the potential of breaking the bank.
Excluding event sponsorship and traditional media, some categories of business, such as alcoholic beverages, have so many restrictions levied against them, that refunds or sweepstakes are really the only options available to them when trying to achieve an at-retail effect from their marketing support expenditures.
Related Articles
- Sweepstakes Overview
- What Are The Most Popular Sweepstakes?
- How Can I Enter Sweepstakes?
- Do Sweepstakes Really Work?
- Why Run A Sweepstakes Promotion?
- What Are The Different Kinds Of Sweepstakes?
- How Do I Find Sweepstakes To Enter