|
|
What is a coupon?
Home » Advertising & Marketing » Store Coupons » What is a coupon?Posted by Your Guide on October 11, 2006 9:31 PM
In marketing, a coupon is a ticket, usually from a newspaper, magazine or advertisement of some kind, which can be turned in when purchasing a certain product for a discount or refund on said product. Generally, manufacturers of certain products print these coupons in order to entice more customers to purchase their product.
In our more technological age, Internet coupons are becoming exceedingly popular. There are a number of reasons for this. One reason this is becoming popular is that the cost of printing the coupon is eaten by the consumer, instead of the manufacturer. Since the vast majority of coupons printed by manufacturers are thrown away, this saves manufacturers money. Another reason Internet coupons are popular is simply the boom that is online shopping. Many web sites which offer online shopping allow you to use coupons, increasing convenience for the customer. They usually offer this with some form of a coupon code, which you type into a box on the web page where you complete your checkout. Sometimes coupons you find in print will even have this coupon code printed on them, so you can use them either in the store or on the Internet. Often, instead of offering a dollar amount or percentage off, these Internet coupons will offer some other incentive; the most popular of these is free shipping and handling on your order. There are a number of web sites where you can look for coupon codes for numerous online retailers. One of the simplest ways to find coupon codes is to do a simple search on any Internet search engine for the name of the store where you want to shop followed by the word "coupons." For example, if you want to find online coupon codes for The Home Depot, you could type in "Home Depot Coupons" in Google or another search engine, and the results would include all kinds of sites which will give you the coupon codes for The Home Depot.
These Internet coupons are also sometimes called promotional codes, discount codes, source codes, or voucher codes.
Related Articles