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When should I hire a Publicity or Public Relations Firm?
Home » Advertising & Marketing » Publicity and Public Relations Firms » When should I hire a Publicity or Public Relations Firm?Posted by Your Guide on October 31, 2005 1:17 PM
Many organizations handle their public relations internally and choose to keep it that way. But in many cases, either on a one-time or ongoing basis, it makes sense to consider outsourcing public relations to a firm. Those cases include:
- You are too busy to handle it and cannot devote the energy public relations deserves.
- Your organization is at the center of some negative news and you need a professional from outside the company to help you handle the situation.
- Your organization has some great news to share and you want to be sure you do it right and get people to notice.
- You need an outside professional to give your public relations strategy an audit and suggest changes.
- You have been handling public relations piecemeal and would like a professional to provide you with a more comprehensive strategy.
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