|
|
What Makes an Item a Great Promotional Product?
Home » Advertising & Marketing » Promotional Products » What Makes an Item a Great Promotional Product?Posted by Your Guide on January 18, 2006 9:43 PM
Promotional products are the “prize” customers receive when doing business with you. They build good will and reinforce the positive feelings customers experience while doing business with your company. This little something extra usually costs very little, but goes a long way toward building that “repeat customer” relationship, and smart businesses make sure they are offering that “reward” on a regular basis.
However, if your strategy for choosing promotional products includes flipping through an imprint product catalog, choosing something familiar, and ordering 10,000 of that item, then you may be wasting your money. Thorough planning and thoughtful purchasing are essential to getting a great promotional product into the hands of potential customers. The next step in the process of creating a great promotional product is deciding who will receive the item and how will it get into customers’ hands.
The most popular promotional products are wearable (t-shirts, hats, etc.), followed closely by pens, pencils, and other writing instruments. However, a t-shirt or pencil may not be the unique item that will boost sales for your business. The most popular items are not always a good fit for every business, so planning what “speaks” best about your business is essential when purchasing promotional products. If pre-packaged chicken breasts, sold in the freezer case at the local market, are your main attraction, then perhaps a demo at the supermarket is the best way to attract new customers. If poodle grooming is what you do best, then perhaps a doggie treat dispenser or collar tag will be the constant reminder of you and your business.
Promotional items must be of good enough quality to cause consumers to desire having one, and then accessible to them when they are in need of services or products that your business can provide. There must be an easily identifiable connection between that product and your business, and it must contain information that will help them contact you easily. If your store has the best merchandise at the best prices, but is hard to find, then whatever promotional product you choose might reserve room for a simple map, or prominent placement of your phone number or web site to help them contact you more easily.
Related Articles
- What are the Steps to Planning an Effective Promotional Product Campaign?
- What Makes an Item a Great Promotional Product?
- Where Can Promotional Products be Purchased?
- How Can Your Business Find a Compatible Promotional Product Distributor?
- What Indicates Whether a Promotional Product Campaign is Effective?