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Examples of Product Placement
Home » Advertising & Marketing » Product Placement » Examples of Product PlacementPosted by Your Guide on October 11, 2006 9:29 PM
One of the first usages of product placement is also one of the most memorable. E.T. the Extra-Terrestrial propelled the sales of Reese's Pieces by 65% after the loveable alien made them him candy of choice. Since then, the product placement business in the movies has become a $1 billion industry.
Although product placement in television shows is a more recent endeavor, it has really taken off and surpassed that of the movies. Seinfeld was one of the first sitcoms that really popularized product placement - we all remember the episodes that called out brands such as Snapple and Junior Mints. More recently, reality shows have jumped on the product placement band wagon. Survivor was sold in to CBS executives when Mark Burnett promised that product placement would off-set some of the production costs. The first prize awarded on the show was a bag of Doritos and a six-pack of Mountain Dew. Since then, entire shows have been created around product placement such as The Apprentice. Each week the contestants work with executives from major companies such as Sony, Verizon, Visa and Procter and Gamble while the companies in turn get publicity for their new products that are just entering the marketplace.
Now that you aware of how product placement works, try to pay close attention the next time you are watching a movie or television show. You should notice a lot more than you used to, and now you know why that Coke can is turned perfectly toward the camera!
Sources:
1. www.wikipedia.com
2. www.howstuffworks.com
3. www.sourcewatch.org
4. http://arstechnica.com/articles/culture/prouductplacement.ars
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