|
|
Who is the Target Audience and Who isn’t?
Home » Advertising & Marketing » Print Advertising » Who is the Target Audience and Who isn’t?Posted by Your Guide on October 31, 2005 8:43 PM
Advertising must catch the reader’s attention quickly and keep it focused long enough for the value of the offer to sink in. If this takes too long, the reader will lose interest, and move on. Society today is trained to read, process, and respond to information very quickly, and as the videogame playing children of today grow older, that will only become more true, so make sure your ad catches the attention of those you want to reach.
When you pick up the phone to make a call, you dial a specific number. If you don’t dial correctly, you cannot reach the person you tried to call. The same is true in print advertising. Don’t think of getting your message out to the right demographic group. This can be a daunting task to even the most seasoned business owner. Think of it instead, as making a call, and dialing the right number.
It’s easy if you:
- Choose who you want to reach and who you don’t. Make a list if that helps.
- Get their attention just as a ringing phone does. Make those first words ring true so they’ll keep reading. Many people will begin to think of themselves as a potential customer if what you say speaks to them.
- Respect your audience. Because of the amount of advertising a person is exposed to every day, we’ve become a very media-savvy society and are not easily fooled. Tell the truth and don’t make empty promises. Your customers will respect you for it because you respected them and didn’t waste their time.
Related Articles
- What is Print Advertising?
- Where Should I Place My Advertisement to Reach the Target Audience?
- Who is the Target Audience and Who isn’t?
- What Makes An Effective Print Advertisement?
- What Types of Print Advertising Can Be Used to Notify My Customers of Current Specials?
- What Types of Print Advertising Are Available to Build My Customer Base?