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What Types of Print Advertising Can Be Used to Notify My Customers of Current Specials?

Home » Advertising & Marketing » Print Advertising » What Types of Print Advertising Can Be Used to Notify My Customers of Current Specials?
Posted by Your Guide on October 31, 2005 8:44 PM

  • Newspaper Ads Newspapers arrive every day and all but blanket their community with the number of houses they reach. This gets your information out to the most people, but tends to be expensive. The down side of this immediacy is that tomorrow that newspaper, and your advertisement, are probably in the trash. Newspapers can still be an effective print advertising tool, but if this is what you choose, consider multiple insertions at regular intervals.

  • Magazines
    Magazines have a longer shelf life than newspapers. Studies show that magazine readers go back to an issue multiple times, sometimes months later. Placing your print advertisement in a magazine is more expensive than newspaper ads, but if the longer period of exposure is a better fit for your product, then this form of advertising is one your firm should consider.

  • Coupons
    Coupons are another inexpensive form of print advertising. The advantage of a coupon is that it has value to the customer. Coupons scream,
    “Take me, I’m yours!”
    Research the coupon mailing services in your area, and don’t forget to contact those agencies that put together the coupon books that are used for school and charitable organization fund raisers. Often the coupons in those books are made available at no cost to the business because the purchase price of the book pays for the printing.

  • Emails
    Email is the most cost effective type of print advertising. All the junk email that’s out there is testimony of that. So when you gather email addresses from customers, make sure you send something only as often as necessary, and when you do, make sure it’s something that has value to the reader, whether it’s a coupon or notice of a special
    “email clients”
    sale.



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