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What is Print Advertising?
Home » Advertising & Marketing » Print Advertising » What is Print Advertising?Posted by Your Guide on October 31, 2005 8:41 PM
We are all familiar with the curved line under the words, “Coca-Cola.” Even when other words are printed in that style, we may read what it really says, but our brains register, “Coke.” Print works that well. Our brains are hardwired to remember what we read and see. The job of print advertising is to remind the world that your business is out there, ready to serve them.
What is print advertising? It’s anything at all that’s printed:
Business Cards, Fliers, Banners, Newspaper Ads, White or Yellow Page Listings or Ads, Signs, and Coupons, Pens, Letterhead and Stationery, Web Sites, Emails, And much, much, more!
All of these are reminders to the buying public that your business is ready and waiting for them to call or come by.
Just as there are many forms of print advertising, there are many more ways of getting these advertisements out so they can be seen. Business cards are passed out, handed to a friend and maybe left behind at the grocery counter. Fliers can be mailed, tacked to a bulletin board, or taped to a storefront window. Banners can be displayed above doors, near the street, and even all over a car. Phone book ads stay with the consumer all year, ready and at their fingertips when the need arises. Anything that has your company name and/or logo on it is print advertising.
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