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Why should I choose Outdoor Advertising over other kinds of advertising?
Home » Advertising & Marketing » Outdoor Advertising » Why should I choose Outdoor Advertising over other kinds of advertising?Posted by Your Guide on November 16, 2005 2:10 PM
While television commercials reach the largest percent of Americans (ninety-four percent to billboards’ ninety-three percent), and radio and print advertising are also often utilized, outdoor advertising provides companies with substantial advantages over these other types of advertising.
- Economic advantages: Outdoor advertising costs eighty percent less than television advertisements and sixty percent less than print ads. In addition, outdoor advertising is free to the consumer, so it is easily accessible to your audience.
- Repetition: In part because of its economy, the same outdoor ad can be used in countless locations. In addition, an outdoor ad can never be turned off, so no matter what time someone drives by or walks by, the ad is still there.
- Local appeal: Local businesses are responsible for seventy percent of outdoor advertising, and national companies are also able to tailor their national brands to specific locations, using differing slogans or promoting different items.
Finally, outdoor advertising enables companies to reach more customers at more times. Some consumers do not watch television or read newspapers, but everyone goes outside from time to time. An outdoor ad can catch the eye of any traveling customer, even in the seconds just before an intended purchase.
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