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What are the different types of Outdoor Advertising?

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Posted by Your Guide on November 16, 2005 2:08 PM

Outdoor advertising is a broad category in that it includes not only billboards, but all types of advertising that appears outdoors, as well as some indoor advertising that is offered in an outdoor format. Overall, outdoor advertising is divided into four main categories:

Billboards: Billboards are the most familiar type of outdoor ad and make up sixty-two percent of all outdoor advertising. Billboards can be painted, vinyl, or posters, and in some more urban areas, companies employ rotating billboards that rotate between two or more messages every few seconds or minutes.
Street furniture: Street furniture advertising is what you see as you walk around town. Posters fall into this category, as do advertisements on newsstands, bus benches, and pay phones. Store windows and store displays are also street furniture because they too appear at eye level to the consumer on the street.
Transit: Every time you see an advertisement on a passing bus, taxicab, or eighteen-wheeler, you are looking at transit outdoor advertising. Advertisements on the subway and in airport terminals also reach out to the consumer in transit.
Alternative: This is the miscellaneous category�everything from the Goodyear blimp to the advertisements on your local restaurant menu. Alternative outdoor advertising appears on golf carts, gas nozzles, packaging, and anywhere else that makes you think,
I never thought they would come up with somewhere else to advertise.

Billboards are the most common type of outdoor advertising, but different types appeal to different advertisers and to different customers. Complex advertising strategies will use the specific type of outdoor advertising that best reaches their intended audience.

Next Page: How can I make my Outdoor Advertising more effective?

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