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More reality TV travel

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Posted by Your Guide on May 22, 2006 5:26 PM

There's pretty much no bandwagon that the reality TV craze won't jump on.

Observe, again:

The Nevada Passage adventure competition, one segment of which was conducted and filmed at Pahrump's Spring Mountain Motorsports Ranch last Friday, was conceived as a "reality" TV show by the Nevada Commission on Tourism.

State tourism officials want to put rural Nevada on the map - of people's imagination. They want to brand an image of outback Nevada on the consciousness of Americans and the world.

The marriage of "adventure travel" with "reality" TV, by any measure, was a stroke of sheer genius. The marketing ploy is intended to introduce an estimated 2 million sports television viewers to what rural Nevada has to offer in an array of vacation adventures.



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