D&B attempts to answer the following questions when providing data:
• Is the data accurate?
• Is the data complete?
• Is the data timely?
• Is the data globally consistent?
D&B takes their data through a process they call DUNSRight where they collect, aggregate, edit, and verify data from thousands of sources daily so agencies can use the data when making decisions for their businesses. D&B prides themselves on their ability to turn an enormous amount of data into high quality business information. Here's a breakdown of how the process works:
• Global Data Collection gathers data from worldwide sources.
• This data is integrated into their database through Entity Matching, which produces a single picture of each business.
• The D-U-N-S number is applied as a unique means of identifying and tracking businesses globally through the life of a business.
• Corporate Linkage is used to enable agencies to look at their total risk or opportunity with related businesses.
• Predictive indicators use statistical analysis to rate past performance of a business and to indicate how likely the business is to perform that same way in the future.